Gas Sponsor — A New Way for Advertisers to Reach Web3 Users

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Gas Sponsor — A New Way for Advertisers to Reach Web3 Users

Avacus has officially released the Gas Sponsor feature in version 8.1.0, introducing a new opportunity for advertisers to connect with the growing Avacus user ecosystem through a verified on-chain advertising experience.

As part of Gas Sponsor, Avacus introduces a new advertising format called Confirming Ads. These ads appear directly within the transaction confirmation flow, allowing advertisers to reach active Web3 users during real blockchain interactions.

Unlike traditional banner ads or intrusive promotions, Confirming Ads are designed to feel more natural inside the Web3 experience. Users can receive sponsored gas fees while interacting with approved promotional content, creating value for both advertisers and users.

Another key difference is that all Confirming Ads campaigns are reviewed and approved by the Avacus team before going live. This helps maintain a safer, higher-quality, and more trustworthy advertising environment across the ecosystem.

How Gas Sponsor Works

Here’s how the system works:

  • Advertisers create Gas Sponsor campaigns on Avacus
  • Every campaign is reviewed and verified by the Avacus team
  • Advertisers allocate budgets to sponsor users’ gas fees
  • Users interact with sponsored confirmation content
  • In return, eligible users receive free transaction fees for supported blockchain activities

Advertisers can also define custom sponsorship conditions. Only transactions that meet the campaign requirements — such as specific methods, transaction amounts, whitelisted wallets, or selected contract interactions — will qualify for gas fee sponsorship.

By combining gas fee sponsorship with Confirming Ads, Avacus creates a more accessible and engaging advertising model for Web3 while helping advertisers reach users through real on-chain activity.

By turning transaction fees into an engagement opportunity, Gas Sponsor creates a win-win ecosystem:

  • Users save on transaction costs
  • Advertisers gain meaningful visibility and engagement
  • The Avacus ecosystem becomes more accessible and active

With the release of version 8.1.0, Avacus continues expanding its infrastructure to support scalable user acquisition and innovative Web3 advertising experiences.

In the next article, we’ll walk you through How to use the Gas Sponsor feature step by step — from setting up your gas account to creating your first advertising campaign.